This study allowed us to characterize the inclusion of women in this sector, and was accomplished by analyzing their profile, motivations, and achievements, and the challenges that have shaped their experiences within this cultural industry. This is a qualitative study, descriptive in scope, that makes use of in-depth interviews focused on women who collaborate in the Baja California wine industry. Our focus is the wine industry of Baja California, where more than 90% of Mexican wine is produced. The aim of this chapter is to analyze cases of women’s participation in a cultural industry. We also find there are huge differences in the investment in culture among different regions. Results and Conclusions: Results show the repercussion of the financial crisis in all magnitudes, the relevance of advertisement and audiovisual sectors RLCS, Revista Latina de Comunicación Social, 72 – Pages 295 to 320 Funded Research | Página 296 regarding regional GDP, stabilization of performative fine arts and libraries and museums, and the dropping of architecture, both economic and labour. Methods: Therefore, a statistical model has been created with comparable data to those used by the European Union and UNESCO based on INE surveys and reports from the Ministry of Education, Culture and Sports, among other sources. The purpose of our research is, therefore, the construction of tools that improve current statistical parameters and that promote their implementation by Autonomic governments-which doesn " t have a Strategic Plan so far, as other Autonomies do–, establishing a better connection with the goals of Horizon 2020 Programme. Objectives: The objective of this article is to introduce a model, using a harmonized and comparable methodology, that identifies the evolution of CCIs in the Community of Madrid (CAM) in the current context of digital change, so to understand public policies and gain awareness, from an Autonomic perspective, about to what extent they contribute to the generation of employment and social wellbeing. It’s the ultimate system to quickly turn inventory, fixtures, and equipment into CASH.The Community of Madrid is one of the main focuses of Cultural and Creative Industries in Spain (CCI), therefore it is necessary to measure their socioeconomic impact in the region in aspects such as competitiveness, investment, employment and social cohesion.
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